# Sentia > Sentia gives every creator an AI agent that finds, negotiates, and closes brand deals end to end, so creators keep the rate, the rights, and their time. Built by Sentia Labs for the creators the industry overlooks. Sentia is the agentic layer for creator-brand commerce: a team of AI agents (deal desk, manager, strategist, finance) working for one person — the creator. Creators approve every deal; the agent does the work around it. ## Mission Every creator deserves someone in their corner, not just the ones with managers. Sentia is built for the creators the industry overlooks, so passion can pay like a career. ## Product: end-to-end brand-deal management with AI agents - **Match** — The agent reads the creator's content and audience, scans inbound briefs and marketplaces, and surfaces only the brands that genuinely fit, with budgets attached. No cold pitching, no ghosted DMs. - **Negotiate** — The agent handles the money conversation: it knows the creator's worth, holds their rate floor, flags risky usage-rights clauses, and pushes back so the creator doesn't have to. - **Close** — Contracts, invoices, follow-ups, and payment tracking are handled end to end. The creator approves the deal, posts the content, and gets paid without chasing. - **The deal room** — Vetted offers with real budgets land sourced, negotiated, and priced. The creator stays in control: nothing is sent, agreed, or signed without their yes. ## For creators Sentia supports every kind of creator: short-form, YouTubers, musicians, podcasters, streamers, photographers, educators, newsletter writers, and more. If an audience listens when you talk, Sentia works for you. Creators on the waitlist join as founding creators with first-wave onboarding. Join at https://sentialabs.io/#early-access ## For brands Brands run creator campaigns without agency overhead: send one brief, get matched to fit-scored creators whose audiences already care, and launch with rates, usage rights, and deliverables agreed up front in writing — one place to track every deal to payment. Brands can start a conversation via https://sentialabs.io/#early-access ## Company - Sentia Labs Inc., San Francisco, CA - Backed by the 2026 Vercel AI Accelerator; member of NVIDIA Inception - Contact: via the waitlist form at https://sentialabs.io/#early-access ## Links - [Homepage](https://sentialabs.io/) - [How it works](https://sentialabs.io/#match) - [Supporting creators](https://sentialabs.io/#supporting-creators) - [For brands](https://sentialabs.io/#brands) - [Mission](https://sentialabs.io/#mission) - [Join the waitlist](https://sentialabs.io/#early-access)